Technology makes running a business successfully an easy task. It helps you increase productivity, profit, and growth. Technology is dynamic and ever-evolving and churns out more platforms, gadgets, and paraphernalia than we can count. This makes it difficult to zero down on a single technology that can carry out multiple functions for your business. So how does one choose? Section process can be simplified if you follow the below-listed approach

1. Keep an open mind while choosing the technology that you will use. Think long term
2. Do your research, there are players in the world of tech vying for your…


Of all contingencies, the one we least expected but knew was a possibility was a plague-like pandemic. Having overcome situations similar but not of the same scale, people incorrectly presumed that this would tide over in a few weeks or even months. However, we are in the second year of Covid 19 and now we have settled into a new way of life. The one area that was impacted greatly was the business sector which was ill-prepared and desperately needed help to sustain itself. Now that a year has passed, we have reimagined and re-organized our business world. …


It is believed that sales deals are easier to close when they are done in person and for a long time this was the traditional method of doing it. Despite the invention and use of mobile phones, many people still rely on face-to-face interaction to close deals. But with Covid 19 pandemic still raging, social distancing laws and work from home has driven nearly everyone to operate with the help of a phone. Telemarketers already use this medium, but the number of cold callers has gone up significantly since 2020. But a mere increase in number doesn’t mean that deals…


Businesses grow well when treated like living entities. It needs nurture and attention along with a strong support system. Business owners should analyze the internal and external entities that can and have an impact on the business. This analysis should be coupled with good business practices to ensure continued growth, profit and success. Here are good business practices that small businesses can follow.

1) Assessment of goods/ services

It is important to undertake an assessment of the product/services you provide to understand your strength and weakness. It helps you assess the quality, the market value, and its potential to hold…


SMEs often lack data that can help strengthen their business. While they understandably shy away from expensive softwares, they also tend to view affordable apps and other business tools with distrust. So today we shall focus on separating myth from reality so SMEs and business owners can make a more informed decision.

Cost

MYTH- Business apps are expensive

REALITY- Not all business apps are expensive neither do most have hidden charges. There are business apps that are easy on the pocket and they help you earn better.

Complexity

MYTH- Business apps are difficult to use

REALITY- Not all business apps…


Businesses everywhere depend on technology to function smoothly. They rely heavily on websites, software, and apps which leaves them open to cyberattacks. Businesses big and small are vulnerable and can be attacked either from inside their organization or from an external source over the internet. These breaches should not be taken lightly. Your business could face a loss of revenue, reputation and face a severe setback in winning customer’s confidence. The only way to safeguard your business from such events is by adopting security measures.

Technology

The first step towards facing technology wrought threats is using technology itself. You should…


The new financial year is an opportunity for business owners to review and make changes to their business strategies and plans. After a challenging 2020, the new financial year is a chance to restore some normalcy and much-needed profitability. Here are a few tips that will help business owners plan for FY 2021- 2022 better:

Have goals for the new financial year

Your new goal for the financial year shouldn’t just be sustainable and profitable but it should also be S.M.A.R.T, which is Specific, Measurable, Attainable, Realistic, Timely. …


The year 2020 had not been a great year for the economy. The disproportionate distribution of wealth and opportunity widened and the ones who suffered the most were the MSMEs. In 2021 the hope for a better economy was renewed with the budget announcement. Finance Minister Nirmala Sitharaman has made a provision of Rs 15,700 crore for the Ministry of Micro, Small, and Medium Enterprises (MSME) sector in the Union Budget 2021–22. What are the announcements and how do they affect the MSMEs? Let us break it down for you.

OPC Setup: One-person companies will be allowed to be converted…


To say that 2020 has been a rough year is an understatement. Businesses and economies everywhere have seen a downwards slump in their fortune due to pandemic related restrictions. The last year tested the world of business in ways no one could imagine. Our biggest takeaway from this was we learned how crucial technology is. While it is well known that technology is what helps businesses prosper and grow and the year 2020 proved how indispensable it is during a crisis.

The lessons learned this year will be carried forward to the next. Many of our users have reported that…


2020 has not been a great year for running a business. While most businesses are prepared for a rough period, no one was prepared for a global pandemic. This was a time when work, planning, and efforts fell short due to events beyond everyone’s control. Coronavirus pandemic was followed by an economic crisis, which makes things very difficult for the SMEs and MSMEs who are the worst hit. With recession at our doorsteps and lockdown and curfews on the side, businesses lose more revenue or they aren’t making enough. So how does tackle such circumstances? …

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