Technology makes running a business successfully an easy task. It helps you increase productivity, profit, and growth. Technology is dynamic and ever-evolving and churns out more platforms, gadgets, and paraphernalia than we can count. This makes it difficult to zero down on a single technology that can carry out multiple…


Of all contingencies, the one we least expected but knew was a possibility was a plague-like pandemic. Having overcome situations similar but not of the same scale, people incorrectly presumed that this would tide over in a few weeks or even months. However, we are in the second year of…


It is believed that sales deals are easier to close when they are done in person and for a long time this was the traditional method of doing it. Despite the invention and use of mobile phones, many people still rely on face-to-face interaction to close deals. But with Covid…


Businesses grow well when treated like living entities. It needs nurture and attention along with a strong support system. Business owners should analyze the internal and external entities that can and have an impact on the business. This analysis should be coupled with good business practices to ensure continued growth…


SMEs often lack data that can help strengthen their business. While they understandably shy away from expensive softwares, they also tend to view affordable apps and other business tools with distrust. …


Businesses everywhere depend on technology to function smoothly. They rely heavily on websites, software, and apps which leaves them open to cyberattacks. Businesses big and small are vulnerable and can be attacked either from inside their organization or from an external source over the internet. These breaches should not be…


The new financial year is an opportunity for business owners to review and make changes to their business strategies and plans. After a challenging 2020, the new financial year is a chance to restore some normalcy and much-needed profitability. …


The year 2020 had not been a great year for the economy. The disproportionate distribution of wealth and opportunity widened and the ones who suffered the most were the MSMEs. In 2021 the hope for a better economy was renewed with the budget announcement. Finance Minister Nirmala Sitharaman has made…


To say that 2020 has been a rough year is an understatement. Businesses and economies everywhere have seen a downwards slump in their fortune due to pandemic related restrictions. The last year tested the world of business in ways no one could imagine. Our biggest takeaway from this was we…


2020 has not been a great year for running a business. While most businesses are prepared for a rough period, no one was prepared for a global pandemic. This was a time when work, planning, and efforts fell short due to events beyond everyone’s control. Coronavirus pandemic was followed by…

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